Digital Marketing Manager
- ab sofort, unbefristet -
Social Media Management
- Manage and develope congatec’s presence on key regional platforms (WeChat, Weibo, Baidu, etc.)
- Plan and execute organic and paid campaigns to boost engagement and generate leads
- Adapt global content – including video content – for local platforms and audiences (in Cooperation with global team)
- Publish and distribute videos on local video platforms (e.g. WeChat Channels, Bilibili)
- Monitor performance and optimize campaigns based on data insights
Online Marketing
- Support digital lead generation campaigns
- Coordinate website content localization and translations with internal stakeholders and external partners
- Help execute and optimize local email marketing campaigns to nurture leads and improve customer engagement.
- Manage external agencies and partners for tasks such as SEO, translations, or regional paid campaigns
Qualifications
- Bachelor's Degree in Marketing, Communications, or Related Field.
- At least 3 years of hands-on experience in Online Marketing, ideally in B2B tech or industrial sector
- Experience with data analysis tools to measure performance and optimize campaigns
- Fluent in English and Mandarin; Japanese is a big plus